HE
EN
Tributes in Shachar’s Memory
Shachar’s very essence was giving to others, loving every person, and helping those around him — especially the “little people who fall out of our line of sight.”
Into the large shoes he left behind have stepped thousands of people and hundreds of projects, all aiming to continue spreading the light he brought into the world. Here are some of the initiatives and memorial projects created in his honor:
The Wishes Taxi" – in collaboration with Get Taxi.
The project was born from a partnership between Shachar Fridman’s family and Gett, with the goal of spreading goodness in Israeli society. Hundreds of wishes were collected through the app and social networks, and dozens of influencers and media organizations volunteered to fulfill them—small and large—to bring joy to people across the country. What began as a small idea has grown into an initiative that spreads light and happiness, continuing Shachar Fridman’s legacy.
"Telam Spring"
A spring established in the village of Telam in memory of three brothers-in-arms who fell together in battle: Sgt. Shachar Fridman, Sgt. Jamal Abbas, and Sgt. Benjamin Arly. The spring serves as a place of tranquility, connection with nature, and remembrance, inviting visitors to pause, reflect, and honor their memory.
"Chesed Cafeteria" and "Mobile Chesed Unit"
Donated at Shaare Zedek Medical Center and Hillel Yaffe Hospital in collaboration with the Lev Chabad organization in memory of Sgt. Shachar Fridman z”l. They carry his testament: “The greatest virtue a person can have is the ability to make another person happy.” These locations offer warmth, respite, and comfort to patients, families, and medical staff, continuing Shachar Fridman’s mission of spreading goodness and joy.
Torah scrolls in memory of Shachar Fridman
Te'ena Farm, Israel
Coconut grove, Florida
Children’s books
tell Shachar Fridman’s story and spread his light to the younger generation. The book Shachar and the Special Heart is already published and touches hearts, and soon it will be joined by Shachar’s Ducks—in collaboration with the Pijama Library for toddlers—which continues to teach children Shachar Fridman’s values of kindness, giving, and human connection.
- Coming soon - "The ducks of Shachar"
"Florentine Circus
is a show inspired by Shachar Fridman. The performance combines international circus arts, texts, videos, and stunning effects, and includes quotes from his famous testament: “The greatest virtue a person can have is the ability to make another person happy” and “Be good people.” Shachar Fridman’s testament served as the main inspiration for the circus’s success, even during financial challenges caused by the war. Today, the show is dedicated to commemorating him and spreading his message—joy, kindness, and happiness.
Accessories and brands inspired by Shachar Fridman
Items designed to remind everyone to be happy and spread goodness. Among them: bracelets reading “Good People = A Better World,” wines from Wine and Friends, and other initiatives that continue Shachar Fridman’s light and legacy.
"Life Fabric" Exhibition
An emotional exhibition dedicated to remembering those who are no longer with us after the difficult year starting October 13, 2023. Artists trained as memory designers met with bereaved families and chose unique perspectives to tell the life stories of their loved ones. The works aim to gently address grief, create new spaces of love, and preserve the good times that were and will be. As part of the exhibition, a “Day of Good Deeds” was held and writings in Shachar Fridman’s memory were made on 10.07—a symbolic reversal of the massacre day—during which people from all over the country performed good deeds in his honor and wrote about them. This effort resulted in a book exhibited as part of the exhibition, directly continuing Shachar Fridman’s message of joy and giving.
“Shachar Fridman Chocolate”
As part of volunteer work with a unique “Chesed Patrol” (SChY), every needy family receives a “Shachar Fridman Chocolate” as a symbol of continuing his spirit of generosity and goodness. The chocolate serves as a sweet, connecting memory and allows everyone to take part in spreading Shachar Fridman’s light in the community.
"Something Small and Good"
is a project aimed at bringing light and comfort to patients and soldiers in hospitals across the country. The idea was born by Hila Fitzer, a certified behavioral analyst who experienced the harsh conditions in internal wards and realized that while one cannot change everything, one can do “something small and good.” The personal kit includes basic hygiene products such as wipes, soap, shampoo and conditioner, hand cream, lip balm, hairbrushes and toothbrushes, eye masks and earplugs, socks, cups for hot drinks, and more—to slightly improve the hospital stay experience. In line with Shachar Fridman’s commandment to spread goodness, Shachar’s Light collaborated with the project to distribute the kits nationwide with volunteers, bringing joy and comfort to patients and soldiers everywhere.
Heritage lectures and inspiration sessions
As part of Shachar’s Light activities, lectures are held in Israel and worldwide to introduce Shachar Fridman’s legacy, share his life story, and provide inspiration, encouragement, and hope for the future. The lectures target diverse audiences and emphasize the importance of giving, joy, and human connection—values that Shachar Fridman believed in and left in his testament.
"Shachar Garden" – Values and Heritage Education
The kindergarten “Shachar Garden” in Jerusalem, led by head teacher Ilana Nakash, educates children according to Shachar Fridman z”l’s testament. Every child who demonstrates behavior of “seeing the other” and applies the values of giving and joy receives a symbolic duck. For about thirty years, the kindergarten was called “The Roses Garden” or “Ilana’s Garden,” but last year, after Shachar Fridman’s passing, Ilana decided to rename it in his honor to preserve his legacy and positive message.
Art in memory of Shachar Fridman
As part of the art project in his memory, Shachar’s Light collaborated with artist Ehud Benit. The work emphasizes the word “Be”—Shachar Fridman’s central commandment—and embodies his complete testament.
"Shachar Vineyard"
Established within the Nokdim Vineyards to commemorate Shachar Fridman, who loved land and wine, and to promote settlement in Israel in his memory. In the future, a visitor center will be built in the vineyard, and grapes from the vineyard will be used to produce fine wines, preserving his legacy.
"Shachar Center"
At the Shaarei Rachamim High School, the “Shachar Center” was opened, dedicated to emergency, rescue, and relief studies, aiming to commemorate Shachar Fridman and pass on his legacy of helping others and giving.
Shachar Fridman Memorial Surgery Unit
At Ziv Medical Center in Safed, a new surgical unit including neurosurgery and thoracic surgery units was inaugurated in collaboration with Rambam. This unit provides life-saving services to northern residents without the need to travel to central Israel. The thoracic surgery unit is dedicated to the memory of Sgt. Shachar Fridman z”l and Lt. Col. Jamal Abbas z”l, commemorating their legacy through essential life-saving medical care.
Shachar Burger
Shachar Fridman z”l’s favorite dish, which scored the highest in his personal metrics, has become a special memorial dish. Each order comes with a sticker and Shachar Fridman’s testament, sharing the message of love and giving that he left behind.
Granting wishes in Shachar Fridman’s memory
Make-A-Wish Israel – As part of a project in memory of Sgt. Shachar Fridman z”l, who fell in the “Iron Swords” war defending his home, a magical wish was granted to an extraordinary girl. Shachar Fridman left behind a legacy of love and giving, and the project continues to commemorate him through granting wishes that bring happiness and joy
Shachar for generations
פרויקט בהובלת בני נוער מירושלים, המתנדבים אחת לשבוע בבתי אבות ברחבי העיר לזכרו של שחר.